Cult Candy is a collaboration between mother and child, Angie Adams and Jazmin Bean. It’s a product of their collective experiences and ideas. Having been approached to create a collaborative makeup brand, Jazmin and Angie were hugely excited to have the opportunity to realise their vision.
Angie Adams: punk rock power
is a former all-girl rock band drummer, qualified homeopath, and founder of Cult Candy. She studied at the London College of Fashion before leaving to tour the world with her band Fluffy. Angie formed the all-girl punk band Fluffy with some close friends in the West London/Portobello Road rock’n’roll scene. Signed to Virgin Records, Fluffy’s debut album was released in 1996. The band regularly featured in the press (Melody Maker, Kerrang! and NME, as well as Spin and Rolling Stone magazines), and helped to define an important era in music.
Angie cites some of her musical inspirations as Punk Rock, MC5, Iggy Pop and the Stooges, David Bowie, the Ramones and Siouxie Sioux. Across fashion and media, she’s been influenced by Vivienne Westwood, 80s cartoons and tattoo art. She’s also heavily influenced by Japan, from the Harajuku girls to established artists such as Takashi Murakamiand Yayoi Kusama.
Jazmin Bean: inspired by the wild and wonderful
is a multidisciplinary artist, specialising in music and film, who has spent much of their life in London. But they are tenuously tied to everywhere, creating and collaborating with artists across the world thanks to a life spent online. Having already amassed over 40 million YouTube views and nearly half a million Instagram followers and Spotify listeners - they are the sound and spirit of today's genderless subculture – unapologetically impossible to define.
Angie says: “Working with Jazz is amazing, as I have so much admiration for their creativity, their commitment to their art and their drive”
Cult Candy: never compromising on standards
What makes Cult Candy stand out amongst other brands is its fundamental commitment to the principles of being vegan and cruelty-free. Cult Candy caters for everyone, whether it’s the wonderful and outlandish or the simpler side of makeup.
We think it’s brilliant that there’s so much more awareness around gender identity now, compared with previous times. But we’re genuinely inclusive – we don’t expect people to have to define their gender identity. What’s important is that people have the opportunity to create individual looks and to express themselves, whoever they are. At Cult Candy, we are what we are on all surfaces.
We also believe fundamentally that it’s vital to meet the highest ethical standards across the board. Everyone should be aware that they need to make a contribution to future, by being more aware of the environment. We’re not going to compromise our identity and integrity to fit in with what’s in fashion at the time, or what other brands are doing. We’ll always be about respect – respect for animals, for individuals and for the planet.